Social action is about people coming together for a common goal. This can bring people together to achieve this goal to improve the lives of though close to them and around the world to help. Using these sorts of videos can change the opinions of the people in a way that can have changes to the government and the world. one of such examples of this are the adverts that talk about leaving the EU where most if not all of these talk about remaining in the European Union with facts and figures to back this up. this can change peoples views on the situation and would reenforce the governments agenda to remain rather than leaving the EU which the government disagrees with.
A Life Worth Living - Brooke
https://www.thebrooke.org/
This video is a charity advert to raise money for Brooke to help donkey living in neglect in other countries. This advert uses a lot of the conventional and common techniques to get an emotional response. using images of very abused and unhealthy animals to guilt trip you into a response to make you donate money for there charity. most adverts that are charity foundations use this technique to get money from people who are successfully effected by the images on screen. One of the other techniques they use is to have a very well spoken and relaxing narration to tell you information about what the animals are going though and how to help. The way the narrator talks is very soft and clear so you are more inclined to listen to what you are being told about the number you have to dial and the conditions the animals are living in which will make you more aware to look into the situation to pursue it. The intentions of the advert are to make you feel sad and sorry for these animals. The implications of this are to make you dial the number displayed so that you can help fund this charity to help the animals and to raise more awareness on other instances of animal abuse to help stop them. there main goal with this advert is to make you pay money for the charity by using an emotional response such as visuals of sad animals and the way the narrator talks such as "struggling everyday in the scorching heat " and "The heavy load cruelly rubs his back until is raw and bleeding" are serious things about the abuse of these animals that need to be shown more to the public with this advert. The context of this video is that it needs to raise awareness for these animals so that more people can donate to there charity and other charities like this to help the animals and there owners take care of them and look after them properly. There are not many facts shown in this video other than that "Thousands of working donkeys die every day" which is an alarming number of deaths if correct, i researched this statistic to see if i could find any information of this but i couldn't find any such information so i have no evidence to suggest that this is true information other than it is coming from a charity that deals with and looks into the well being and care of working donkeys. The impact that this video got was a very positive feedback with one of the comments being "This ad made my husband cry! And he has never run a marathon before, and he phoned the Brooke the following day and registered! 6 days in and he's already raised £140.00 and he doesn't run till October and were in February! I hope we can raise lots for the Brooke ; and those poor Furbabies love Maria and Danny" but there are also negative comments " i believe the ad is good but misleading. From what I seen on the progress vids I was not impressed as they are clearly still suffering. " however with 24 likes and 2 dislikes it shows us that this video was well taken by the public and that money is being raised for the brooke charity.Not Alone - Macmillan Cancer Suport
http://www.macmillan.org.ukThis video is from Macmillan Cancer Support which is a cancer charity that deals with giving people
who are affected with cancer the support they need to get through there troubling times after such a traumatic experience and how they are going to deal with it. The adverts techniques are like most of these adverts if to trigger and emotional response and to feel something for the people within the video, it archives this by having very sad and slow music which goes well with the footage of the patience falling because they have been effected by being told they have cancer but "Macmillan" the people around them can help them up and take care for them showing that even if you have cancer you will never be alone. This can make you feel sympathy for the people in the advert to make you more inclined to look more into macmillan cancer support and to donate to the charity. The intentions of this advert is like the others as it needs to make you feel emotion so that you will donate to there cause. It archives this by using emotional techniques such as the music that is used which is very sad and slow, this fits the images very well and enhances how sad they are to watch for the viewer. The context of the video it tells us the 889 people a day will be told that they have cancer and then it will effect everyone who loves them which is a very high number, this will tell the audience that a large number of people a day are being effected by cancer and that this needs to change by helping Macmillan support people with cancer. The impact for this video is shown by how much Macmillan raised 215.2 million pounds which was 15% more than the previous year which means that this advert is making an impact in cancer support and the audience.
Water Walk - WaterAid
http://www.wateraid.org/uk
This video is from WaterAid which is a charity that deals with giving places clean and drinkable
water fin poorer countries. The main techniques this advert uses is to make you feel sympathy for the child in the video so as to make you feel like she does. it does this by making you feel like you take things for granted by comparing your life to hers which she points out that the audience can use water to have showers and brush your teeth while she has to walk miles to get dirty water that she has to drink to survive. The way the narration is used in this video is very impactful as it is the person in the video talking to us the audience about her hardships, this is a lot more effective than the usual narration as she is addressing you directly rather than just discussing facts about this issues. The intention of this video is to raise awareness on the issues the poorer countries face with there clean water issues and how they can be less fortune than where this advert is aimed at which is 1st world countries, They tell us there website at the end of the video to show us where we can find more information on the importance of clean fresh water and how this can effect the people living in these poorer countries. The context of this video are that they need people to be more informed on the issues and the damage caused to people who have no choice but to drink dirty water, they do this by linking there website at the end of the video to give the audience a option so that if they wish to help they can click on the link that will take them to there website that tells us that we can donate to help the company get help for these places. The impact of this advert are that WaterAid raised 8.3 million pounds which was increased by 10 million this shows stat the advert did have an effect on people and was successful in making money for the charity so they can help poorer countries.
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