Sketch Designs
colours and all the colours that have been used are very vibrant for example pinks and blues for the most parts of the idents. on the main ident the way music is spelt out is not your conventional text compared to what other channels aimed at the older audiences would use and it wouldn't catch there attention when trying to get younger audiences to tune into the channel.
the design itself adds reflects the sort of music that is extremely popular in today's charts which is upbeat pop music such as Justin Bieber and Ariana Grande. This correlates to the fonts used in all three idents especially ident 1 and ident 3 with there use of fonts and colours.
The ident will be shown before a show so introduce the upcoming shows and line ups that will be showing on the channel. this is so more people will see it when they are viewing there favorite show as they will tune in and see the ident as well as get information on what will be on later on the channel.
My ident will show before shows for example the UK TOP 40 CHARTS as its overall design connects with the style of pop music and will go quite well together in showing that such shows will be on later and right after the ident in question. As the UK TOP 40 is very popular this will also help in the viewing of the ident as they will say tuned if they enjoy the content and will make potential new views stay to watch more on the channel in the future.
Ident 1
Ident 2
Ident 3
Story Board
Throughout all the idents there is the same level of how the idents preform. they will start with the ITV ident with slight changes to show that its is different and to show that it is connected to a new channel. it will have a animated graphic to make it entertaining to watch and add to the music feel of the ident. this will then continue with the reveal of the channel with the title ''music'' to show that it is a new show called ITV MUSIC and to put up attention to this new channel to draw them in.
The style of special effects that i have used are very minimal but are used in a way that gives the audience a quick and straight to the point message but it also entertaining to watch. Theses animations are effective because it is a short and snappy and gets its intended information across will keep the watcher watching and to view the channel more in the future. The reason this relates to the genre is that the genre is not very narrative but does has some elements of following a path to show the channel and its purpose in a short span of time as the average viewer cant sit down and watch for to long and loose the interest.
The software that was used to create the ident was After Effects and Photoshop, this was very useful while planning and creating my ident as they where very advanced tools that are used to make idents on popular networks such as the BBC used Photoshop to create the base ident design and then imported that into after effects to create the final product. Music and the background video where taken from sources from YouTube with permission and where used in my ident as the storyboards suggests.
Ident 1
Ident 2
Ident 3
The style of special effects that i have used are very minimal but are used in a way that gives the audience a quick and straight to the point message but it also entertaining to watch. Theses animations are effective because it is a short and snappy and gets its intended information across will keep the watcher watching and to view the channel more in the future. The reason this relates to the genre is that the genre is not very narrative but does has some elements of following a path to show the channel and its purpose in a short span of time as the average viewer cant sit down and watch for to long and loose the interest.
The software that was used to create the ident was After Effects and Photoshop, this was very useful while planning and creating my ident as they where very advanced tools that are used to make idents on popular networks such as the BBC used Photoshop to create the base ident design and then imported that into after effects to create the final product. Music and the background video where taken from sources from YouTube with permission and where used in my ident as the storyboards suggests.
Ident 1
Ident 2
Ident 3
Moodboard
My moodboards show the different aspects of the 3 different idents, the atmosphere that Ident 1 shows is a very colourful and bright and reflects the tone of the ident which is very upbeat and correlates to the music that is playing which is happy and makes you want to dance. In ident 2 it shows have loud and explosive it is with it showing fire and explosions to add to the effects of the ident and the moodboard, In ident 3 it shows that it is similar to ident one with its colourful setting but also its violence in the sense of its paint splatter that takes a very different turn to the other idents but can be related somewhat to ident 1 and 2 combined.
The images used are very colorful to show its connection to pop music as pop music is usually shown to be happy and upbeat so you can dance to it happily with and sense of brightness, this is why i have used a lot of pink in my moodboards to connect to this genre and the itv brand with the connection to pop music which would be the main music that would be shown on ITV MUSIC.
The moodboards target the 16 to 24 year old demographic is because of the connection to pop music and its representation in the music world. As i explain earlier pop music is very popular in the target demographic and can connect to the bright and happy colours i have chosen in that moodboard to show its connection.
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